Abhinav Mishra gets talking about blurring the lines between traditional and contemporary bridal silhouettes, and how Diana Penty represents the new-age woman.
Retaining the essence of his namesake label, designer Abhinav Mishra has brought creative and commercial buoyancy to the fashion arena—a tough task as traditional notions of “lady dressing” still continue to enjoy prominence in fashion and life. With his SS’18 collection, he seems to be on a solid course for the future. Articulating the language of his creative intuitiveness, Mishra gives us an insider’s view into his fashion brand and tells us how painstaking craftsmanship adds a personal and delicate touch to every bridal creation.
Take us through the history of your label.
Having always been interested in design and art as a child, I studied fashion at the Wigan and Leigh College in Lucknow. From there on, in 2009, I started my own label ‘Abhinav Mishra’, which is an amalgamation of all the things I love—design, weddings, and contemporary brides, who are still traditional in their own way. In 2017, we opened a larger bridal store in Delhi called ‘Leela’, a tribute to my mother who, till today, is very hard-working and lives her life with utmost grace. Today, the Abhinav Mishra label is available across online portals and we supply across the world to over 45 countries.
Tell us about your SS’18 collection—what was your inspiration behind it?
I named my SS’18 collection ‘Sahiba’—a figment of my imagination featuring my ideal muse, an effervescent young girl, in a plush Mughal garden bearing tall trees amidst sprawling Jaipuri tents in block printed Mughal motifs. She enraptures all who see her in exquisite, classic Abhinav Mishra ensembles strewn with pearls, gotapatti, and mirror-work splashed in bright pastel hues. With an underlying mystical and romantic theme, my aim was to design a collection that is the perfect amalgamation of traditional and contemporary silhouettes—ranging from impeccable shararas with long kurtas to anarkalis with delicate mirror work in natural fabrics.
There has been an ongoing issue on gender equality and workplace ethics. What do you think fashion can do and should do to solve this?
We must bring about an internal change at our workplaces by promoting equality and ensuring that employment opportunities are fair to everyone, regardless of gender and race.
What do you think of India as a market for couture?
India is predominantly a couturier’s land with techniques like chikankari, ikat, resham, and zardozi, being the country’s artisanal legacy.
Your favourite destination for a wedding.
I unequivocally adore Rajasthan, as it’s regal, royal, and elegant. The amazing architecture that still stands to narrate its tale of a bygone era is the perfect setting for a destination marriage.
Dos/don’ts for the bride-to-be.
Change the rules, play with colours, and don’t be afraid to not wear traditional reds and maroons on your big day. Also, keep in mind that elegance lies in subtlety and it speaks volumes.
Any new and upcoming plans from the brand, this year?
Our newest collection ‘Sahiba’ is a component of a much larger spring-summer 2018 showcase and this season, we’ll be launching several smaller collections. This year will be exciting because we are also aiming to expand our own store presence, Mumbai being first on the cards. It will be an exciting journey ahead.
Fashion Editor: Ayesha Amin Nigam.
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