Anita Dongre Launches Her First Flagship Store In New York City

Anita Dongre’s newly opened store in New York City, spanning 4500 square feet, radiates the brand’s philosophy—revive, sustain, and empower.

Anita Dongre launched her first flagship store in the city of dreams – New York, last week. The new store houses the sustainable luxury brand Grassroot, Anita Dongre bridal couture, menswear as well as Anita Dongre ready-to-wear all under one roof. Located at the iconic 473 West Broadway, the store is built in a pre-war building dating back to the 1900s.

2_051618034518.jpgFashion designer Anita Dongre

Occupying three storeys and spanning over 4,500 square feet, the interiors of each section of the store are carefully curated creating a holistic experience. The décor is accented by elements in rose gold, cork, and sustainably-sourced wood. The Anita Dongre bridal, pret, and menswear sections on the other hand, seek to recreate spatial patterns of the architecture of Rajasthan, a region that influences Dongre’s work significantly, transporting one to the bygone era and regal splendour of a stately Haveli.

1_051618034552.jpgAnita Dongre's store in NYC

Sharing her thoughts, Dongre says, “I’ve always loved the multicultural vibe of New York City and I’m extremely excited to take Indian Bridal couture to New York. Earlier brides had to travel to India, in order to visit my store. Now, with the launch of a more easily accessible store the bride, groom and their family can enjoy the luxury and experience with bespoke services at the flagship Anita Dongre store. I also feel a sense of pride in taking Indian fashion to the city of dreams – New York.” The launch was co-hosted by Dongre’s dear friend Fern Mallis. Other guests who joined in the celebration included Kelly Rutherford, Monica Dogra, Bibhu Mohapatra, Babi Ahluwalia, Diva Dhawan, Elizabeth Zayas, and Megan Brody.

3_051618034616.jpgAnita Dongre with Kelly Rutherford

Store details:

473 West Broadway

New York City 10012

New York, U.S.A

Store timings:

11:00am to 7:00pm (Monday-Saturday)

12:00 pm to 6:00 pm (Sunday)

All images: courtesy


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