Designer Gaurav Gupta launches his new perfume 'Again'

 Always wondering what to gift people for their birthdays? Well, it just got easier. Gaurav Gupta has just launched an androgynous perfume that will make the best present. Read on to see why we love it. 



When you’re a designer with a penchant for out-of-the-box creativity and now a pioneer in the country’s designer perfume space, expectations run high. For Gaurav Gupta though, it isn’t something he’s too worried about. On the contrary, he is excited for people to smell  “a deeply personal creation”, one that he says taught him a new way to express himself.

“The perfume was borne out of my friendship with perfumer Jahnvi Lakhota Nandan, and evolved with the creative conversations we have shared over the last 10 years. It is a real collaboration.”

The fragrance, “Again”, a name that Lakhota Nandan says they agreed upon for its connotation of the infinite, fits squarely into the cool, niche fragrance category.

It opens in a burst of luminous green. There is Galbanum, basil, mint and the bite of absinthe, made gentler with a bit of bergamot and mandarin. Happily, the freshness lasts, and as the fragrance gets earthier, you’re right there with them in the forest. Slowly, it gets warmer and sweeter, ending on quiet notes of cedar, sandalwood, and caramel that linger on the skin.

Again is a completely unisex perfume, and its movement from green to gently gourmand means it never gets boring. Additionally, the perfume is also almost completely natural, a conscious choice on the part of the perfumer.

“I added almost 80 natural ingredients, including some essential oils that are inherently soothing, and others that are really interesting.”




INSPIRED BY: The designer and perfumers’ travels around the world, walks in the forest of Fontainbleau, and love of sweets.

 SMELLS LIKE: Green leaves, wet soil, woods, and burnt sugar.

 WEAR IT WITH: Patience and curiosity. This is a perfume that evolves on the skin, unfolding slowly and interestingly.




'Again' is priced at Rs. 10, 400

Available at:

Gaurav Gupta stores in New Delhi and Mumbai.

Goodearth stores in New Delhi, Mumbai, and Jaipur.

Sasha's Shop in Panjim, Goa.

Living Free in Kolkata. 


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