The supermodel and social media sensation is Longchamp's new brand ambassador.
Longchamp opened its doors to a brand-new store on 645 Fifth Avenue in New York City, where supermodel Kendall Jenner was in attendance. A while ago, the brand announced that it would be signing the 22-year-old model as the face of their brand. This partnership with Jenner marks the brand's 70th anniversary and a long-standing tradition of working with the industry's most profound talents like Alexa Chung, who was their brand ambassador for a significant amount of time. Speaking on the occasion, Kendall said, "I think there is a synergy between the term 'world citizen' and Longchamp. With Longchamp, the collection always has a touch of the Parisian, it is something that can be worn around the world, by women who support the idea."
Kendal Jenner at the Longchamp store on 5th Avenue
Kendal Jenner wore a demure red and black gown cinched at the waist by a thin black belt, with matching ribbon detailing around the collar. Her matching red and black snakeskin purse was worn cross-body despite its short strap, keeping it securely tucked under her arm. A sexy pair of black lace-up heeled boots finished the look.
She was joined by several friends like Cara Delevigne and Paris Jackson who were also in attendance.
What do you think about the collaboration? Let us know.
French couture house, Givenchy’s Clare Waight Keller designs the most-anticipated bridal gown of the year.